For restaurants interested in attracting more diners throughout the sunny days of Spring and Summer, patio dining areas are a priority. This is a lucrative trend but an establishment will only benefit if their decks and patios have the right comfort features. For the latest in outdoor dining comfort, a business strategy will find their clientele's best refuge from the Sun with Cool-Off products.
ROI: When it comes to planning a patio dining area, or to upgrade an existing one, the first step is to prepare a budget. Once the numbers have been crunched, there is one more thing to consider for that final tally, your return on investment (ROI). Industry research reveals that a restaurant with an al fresco dining option has the potential to increase its revenue by as much as 30%. Other restaurant professionals claim an even